About Client
- World’s first converged NoSQL Database
- India’s first NoSQL Database
- 14 US Patents
Dashboard of the Taxi Use Case
Business Challenge:
The whole ecosystem has 3 components
- Database
- NoSQL database
- The target audience are developer community and there are 120,000 existing community
- Platform
- An AI/ML platform which allows enterprises to build solutions, ML models and train existing ML models
- The target audience are enterprises who will build solutions to solve their business problem with data sciences, machine learning and AI
- SAAS
- Pre-Built solutions built on the platform for use cases like Log Monitoring and Analysis, infrastructure monitoring, predictive analytics
- The target audience are ecommerce companies and companies with heavy traffic and selling online
Challenges:
There is no streamlined sales and marketing process existed, there are few tasks done around social media but there is not plan around inbound, outbound, nurturing, content etc.,
There is a mix match of audience for the ecosystem and defining the user journey or lead journey is tough
Receiving the best AI and ML use case Award
Solution
- Step : 1 – We started with an assessment and Questionnaire to build the strategy
- Current Lead Generation Strategies and Channels
- USPs
- Website Performance and Scope of Search Engine Optimization
- Content Checklist
- Online Reputation Management
- Lead to Sales Conversion Time
- Cost per acquisition
- Community Management
- Step : 2 – Once after we have all the answers, we have started working on:
- Creating a Funnel and defining the phases
- Identifying the Competitors
- Identifying the Keywords which we can rank with some content optimizations
- Defining the User Persona, Target Audience
- Creating a List of all the events, Awards, recognitions, PR sites etc, which we can enroll for free
Activities:
- Webinars and Online events with different Target Audience and different titles to see which is resulting great results
- Prospect List Building: Creating the email IDs of the target audience and reaching out to them with cold emailing process
- Search Engine Optimization: Shortlisting the keywords in which competitors are ranking and also relevant keywords which we have to rank and ensuring those keywords are appearing on #1 Page of search engines
- Use Case: Building use cases across multiple industries and targeting them through account-based marketing
- Analyst Reports: Keeping the brand across analyst reports like Gartner, PWC etc., and getting recognized by target audience
- Content Marketing: Creating multiple types of content like blogs, infographics, industry reports, white papers etc., and publishing them across multiple channels/mediums
- Awards and Accolades
- Personal Branding: Leveraging the CEO’s profile and creating thought leadership to bring together the CxO level people
Pitch Session at vmWare
Results
- $4.3 Million USD worth of Marketing Qualified Leads Pipeline built in a span of 13 Months
- ~0 Advertising Spends and Marketing Spends
- Partnership and Paid POC with
- SAP
- vmWare
- Cisco
- Mahindra
- Aditya Birla
- Maruti Suzuki
- NetApp
- Oracle
- Amazon Web Services
- Recognised by Gartner
- Closed a deal of $700,000 USD per year (3 – Year Contract) with an Connected Car and Infotainment use case
- Enrolling CEO in the Forbes Technology Council which allows us to write in Forbes
- Delivered strategy for performance Marketing to build 1 Million Developers Community
